Sunday, March 19, 2023

Fonts and colors

Hello, 

Today I decided to do some research regarding color schemes and fonts to use in both my digital and print component part of the project. I included my notes below...


  • Red font
    • Big text, bold font
    • Used with a white background
    • Poster often consists of an awkward or uncomfortable situation of 1 character
    • The most common fonts used are impact and futura
    • Examples
      • The Proposal:
        • light black futura for "THE" and red, bold font used for "PROPOSAL"
        • Ryan Reynolds is obviously in an awkward situation
      • American Pie
        • Bold, heavy, red, Franklin Gothic Heavy font on white background
        • There is definitely some awkwardness in this poster too


  • Classic fonts
    • Times New Roman
    • Arial
    • Helvetica
    • Bright colors
    • Example
      • Rainy Day in New York
        • Still plays around with the red/white color schemes but switches it. The red umbrella is used as a background while the text is white. 


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